Making Content Marketing More Effective

Content marketing is the future of digital marketing and a major part of the SEO mechanism. Today the importance of content marketing for increasing online visibility is being emphasized even more than before. Businesses are seeking advice from experts in this field to enhance their content marketing strategies and employ tools and methods to make their online content more SEO-friendly.

content-marketing

Below are a few guidelines to modify your online content and increase your SEO ranking.

Think Before You Publish
Be extremely diligent about quality when composing your online content and do not publish it until you are sure it meets your standards. Publish content that is meaningful, unique and holds relevance for your target users. This is among the best ways to get you noticed by the users you want to attract.

Research, Research, Research!
Research is the key to writing quality content. Conduct thorough research of the topic that you want to write about and take into consideration various factors before you decide to write about a particular subject. Monitor the previous trends of online articles pertaining to similar industry and accordingly select a topic that you deem will be of interest to the users.

Gather sufficient information and write a quality and distinctive article to make your content more meaningful.

Compete to Succeed
Before you publish your content on the internet, compare it with similar content (especially that of competitors) to determine its quality and originality. Modify it and make edits and re-writes if required to ensure that it is ranked sufficiently high once published.

Adopt a Broader Vision
Content marketing is not confined to text; it also involves many other things. Blog posts are too common these days to make you stand out among your competitors. Invest in the necessary resources to come up with unique ideas for your web content that the users will find interesting and appealing.

Focus on Design
Pay attention to the layout and design of your content to it more interesting and user friendly. Nobody wants to read a continuous large block of text. Break your content into paragraphs of suitable sizes and add images, videos and subtitles to make it more interesting and appealing.

Quality Over Quantity
Do not focus on the quantity of the content you are able to publish within a given period of time. It’s the quality that should be your concern. It is much better to publish a single article of good quality rather than many articles of insignificant content to get to a quota of published content for the given timeframe.

Invest in Your Content
Invest in your content to make it distinct and valuable. Valuable and meaningful content promises long-term benefits and can prove to be extremely helpful for improving your return on investment in the long run.

Youssef Hodaigui offers specialized services for content marketing and is experienced with the application of strategic tools and techniques for content marketing that are guaranteed to boost your online presence. Check my latest article Content Marketing: What Does the Future Hold?

Time Management Techniques for Productivity

You’ve no doubt heard the names a thousand times. Getting Things Done. The Pomodoro Technique. Time boxing. Stephen Covey’s urgent/important matrix.

But which ones are best for cutting through the overwhelm and really managing your to-do list? Well, like most things, which system or technique works best is mostly a matter of personal choice. However, there are some things you should know about each one that might make choosing easier.

Getting Things Done

Developed by David Allen, Getting Things Done, or GTD, is a system designed to help you know at a glance exactly what you should be doing right now. The idea is simple: For every item that lands in your “inbox” (which might be email, a phone call, a letter, or just a passing comment from a spouse) you make an immediate decision to either do it, delegate it, file it, defer it, or trash it.

Once you’ve made your decision (based on the task itself and the time it will take to complete) you either do the thing or note it in your “trusted system” for retrieval – and completion – later. Devotees of GTD spend hours developing their own trusted systems, which can consist of paper planners, expensive software, or just a few note cards and a pen. In GTD, the tools are entirely up to you, it’s the methodology that matters.

The Pomodoro Technique

This method is a boon to those who find themselves easily distracted. The principle is simple: Set a timer, and get to work. Typically, proponents of the Pomodoro Techniqe use a simple kitchen timer (often shaped like a tomato – or pomodoro, in Italian) set for 25 minutes. During that time, they focus only on the task at hand. When the timer goes off, they take a 5 minute break, then set the timer for another 25 minutes.

Each 25-minute set is called a pomodoro. Once you’ve completed four pomodoros, you take a 20 minute break, before beginning the cycle again.

Urgent/Important

Stephen Covey’s brainchild provides an easy way to prioritize your work. Begin by dividing a piece of paper into four sections (two rows by two columns) and assigning a level of urgency/importance to each quadrant. The upper left is important but not urgent, the upper right is urgent and important, the lower left is neither urgent nor imporant, and the lower right is urgent but not important.

Now take your to-do list and assign each item to a quadrant. For example, grocery shopping might be important but it’s probably not urgent. Fixing your client’s broken website is both important and urgent. Answering the phone when your mother calls for the fourth time is urgent, but not important.

By dividing up your task list according to these priorities, you can easily see what you need to be working on next, and what can wait until the urgent and important items are cleared from your schedule.

There are dozens more techniques and strategies entrepreneurs use to manage their time and get more work done than many others do. In fact, these methods can (and should) be tweaked to fit your own needs and lifestyles. But the bottom line is this: you have to find a system that works for you, and that is compatible with your style. Otherwise, the method itself will become just another distraction that causes you to lose focus rather than become the productive business owner you know you can be.

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About Youssef Hodaigui

Youssef Hodaigui is an entrepreneur with over a decade of experience specializing in the development and marketing of new products. His passion is creating, managing and growing Internet companies using online marketing to maximize ROI. He is owner of web solutions firm effectus360, a full-service website design & Internet marketing agency and Director of Product Management & Marketing for crowdfunding company SterlingFunder. Youssef is also a partner in workforce management company iSolveIT, where he leads and motivates a global team of designers, developers and content strategists in creating, implementing and maintaining the mobile and web application.